Are we in the era of Zero UI? Not quite, but we’re getting close.
Zero UI is the concept of removing the barrier between user and device, and having a more seamless interaction with technology.
Industry advancements are moving towards not only more intuitive and integrated pieces of tech, but also an environment that creates less disconnect from our world, providing authentic, meaningful interactive spaces.
Zero UI is all about how we as the user interact with our content. Typically we have a device being interacted with directly through a touchscreen, or indirectly with a remote control. Zero UI is the push to become even more integrated with our tech. Touchless tech or Zero UI.
While a world completely devoid of physical interfaces may never be a reality, being less tied to our devices may be in the cards.
At the helm of this transition are gesture-based user interfaces. The gaming world has been one of the first to adopt gesture controls as a way of providing a more natural user experience. Think Wii, PlayStation Move and Microsoft Kinect. Our ability to control our gaming console has
Simplicity rules! It makes a websites look sleek, reduce nagivation confusion and it helps achieving desired goals and results (I.e., more signups, subscribers and sales). But too often it seems elusive to simplify your website design. No matter how hard you try, you can’t make your work look like Apple’s. So what does a website designer really needs to do? Fret not, for there are 5 starting points to simplify your website design.
A simple website design shouldn’t be a daunting all-or-nothing ordeal – you can simplify your design by taking small steps. Simple tasks like putting the focus only on the essential elements of your website, getting rid of the unnecessary, reducing the number of pages your site has, getting more content above the fold, and limiting the number of colors you use. You can always fine-tune and improve your simple design, but the important thing here is to get started.
Ready to start simplifying your website design? Awesome. Without further ado, here are 5 starting points to simplify your website design.
1. Focus Only On Essential Elements
This first step probably seems forehead-slapping obvious: of course I
In digital culture, we are beginning to think of our output as products and of our clients as users. “Products” might be websites, apps or communities, and they might be created by startups, agencies or a couple of people at a hackathon. This shift mainly means that we have gotten serious about asking how to better serve users, which reflects a significant change in the designer’s skill set.
Designers will use the same tools they have always used, but they are now responsible for more than just the interface. Conducting usability studies, planning design strategically over the course of a product’s lifespan, facilitating communication and — above all — “shipping” are frequent requests. Whether or not a designer calls him or herself a product designer is beside the point; to remain relevant, they need to master these new user-centered values and processes.
Forget The Job Title Link
Designers have in the past distinguished themselves by job title, but existing titles have become inaccurate. Job expectations are no longer confined to singular tasks. Labels like user experience designer, user interface designer, interaction designer, product designer and so on may describe a person’s interests better than another, but most designers do a little of
Website security is an interesting topic and should be high on the radar of anyone who has a Web presence under their control. Ineffective Web security leads to all of the things that make us hate the Web: spam, viruses, identity theft, to name a few.
The problem with Web security is that, as important as it is, it is also very complex. I am quite sure that some of you reading this are already part of an network of attack computers and that your servers are sending out spam messages without you even knowing it. Your emails and passwords have been harvested and resold to people who think you need either a new watch, a male enhancement product or a cheap mortgage. Fact is, you are part of the problem and don’t know what you did to cause it.
The reason is that security experts don’t like to talk too much in public about what they do and where the issues lie; and sadly enough, they can also come across as arrogant in their views. This could be the result of people not taking security seriously and not following the most basic advice, such as using passwords that are clever, not
When done right, filters enable users to narrow down a website’s selection of thousands of products to only those few items that match their particular needs and interests. Yet, despite it being a central aspect of the user’s e-commerce product browsing, most websites offer a lacklustre filtering experience. In fact, our 2015 benchmark reveals that only 16% of major e-commerce websites offer a reasonably good filtering experience.
Given the importance of filtering, we — the entire team at the Baymard Institute — spent the last nine months researching how users browse, filter and evaluate products in e-commerce product lists. We examined both search- and category-based product lists. At the core of this research was a large-scale usability study testing 19 leading e-commerce websites with real end users, following the think-aloud protocol.
Despite testing multi-million dollar websites, the test subjects ran into more than 700 usability problems related to product lists, filtering and sorting. All of these issues have been analyzed and distilled into 93 concise guidelines on product list usability, 35 of which are specific to filtering availability, design and logic.
We subsequently benchmarked 50 major US e-commerce websites across these 93 guidelines to rank the websites and learn how major e-commerce websites
Balancing a composition involves arranging both positive elements and negative space in such a way that no one area of the design overpowers other areas. Everything works together and fits together in a seamless whole. The individual parts contribute to their sum but don’t try to become the sum.
An unbalanced composition can lead to tension. When a design is unbalanced, the individual elements dominate the whole and the composition becomes less than the sum of its parts. In some projects, unbalanced might be right for the message you’re trying to communicate, but generally you want balanced compositions.
Physical And Visual Balance
Balance is easy to understand in the physical world, because we experience it all the time. When something is unbalanced, it tends to fall over. You’ve probably been on a seesaw or a teeter-totter at some time in your life — you on one side and a friend on the other.
Assuming you were both about the same size, you were able to easily balance on the seesaw. The following image appears to be in balance, with two equally sized people equally distant from the fulcrum on which the seesaw balances.
The person on the left makes the seesaw rotate counterclockwise, and